posted in: Announcements | 0

It’s time for extreme jewelry.  Platinum vs gold…in the octagon.

Gold.  From the oldest known gold artifacts from the Chalcolithic period (3500 to 1700 BC) to the oldest known gold mine map from the 19th Dynasty of Ancient Egypt to the ring, necklace or earrings you’re probably wearing right now, gold has long been the most treasured of precious metals.

Gold is highly prized for both its aesthetic and monetary value and typically is higher in price than other precious metals, including platinum.  Currently, gold sits at about $1,280 per troy ounce whereas platinum is a fairly close second at about $1,000 per ounce and silver is only $17.  The ornamental value of gold throughout history is unquestionable and while platinum has had its ups and downs due to supply and demand because of both inconsistent production and wider use.

In the late 1990s platinum prices sank but they have rebounded in the new millennium due to its uses outside of jewelry including catalytic converters, lab equipment and dental equipment, while gold and silver are almost exclusively used in jewelry save for the occasional use in technology.

With platinum value having rebounded and experiencing increased popularity, should you choose gold or platinum for your engagement ring, necklace or other jewelry?  Platinum vs gold. Here are a few things to consider when making your decision.

  1. Platinum is the more durable metal.  Stronger, too.  Gold prongs in a ring setting are more likely to break than platinum prongs.  White gold rings typically are alloyed with nickel and other white metals to increase gold’s durability as pure 24k gold is too soft for use in jewelry.
  2. Weight.  Maybe it’s something you think about or maybe it’s not even important to you, but platinum is the most dense of precious metals, which means the ring, necklace, etc. will be heavier than gold.
  3. The gemstones in your jewelry piece.  If you’re having a custom piece of jewelry made, white gold could be a nice option because it is less expensive than pure platinum and, therefore, could allow you better options for the center stone or other jewels on your ring, necklace, etc.
  4. Platinum is hypoallergenic.  It may sound crazy, but it’s true.  Gold itself is also hypoallergenic, but the problem is that gold used in jewelry is alloyed and some people develop an allergy to the nickel alloy that is commonly used in white gold.
  5. 14k gold wins the scratch test.  Strangely enough, while platinum is the stronger and more durable metal, it is more easily scratched than 14k gold.  Remember, 18k gold is softer than 14k.
  6. Platinum is typically 95% pure platinum when used in jewelry.  Conversely, 14k gold contains 58.5% gold and 18k gold is 75% pure gold.
  7. Gold typically requires more care.  White gold is often dipped in rhodium to give it a shinier finish.  This should be done every few years to retain the shine, or the color will slowly turn to yellow gold.

Should I choose gold or platinum?”  Let CF Brandt help you make the right decision on your gold or platinum jewelry!